Competitive Advantage refers to the attributes or conditions that allow a company to perform better than its competitors. This advantage enables a business to generate greater sales, achieve higher margins, or retain more customers than its rivals. Competitive advantages can stem from various sources, including unique resources, superior technology, effective management, brand reputation, lower costs, or differentiated products and services.
In essence, a competitive advantage provides a company with a favorable position in the market, often allowing it to create more value for customers or reduce operational costs. The goal of identifying and maintaining a competitive advantage is to ensure sustainability and profitability over time, as it can significantly influence a company’s market share and overall success.
In today's fast-changing business landscape, the capacity for *agility* has emerged as a vital skill for thriving amid relentless change. Business leaders have seen a momentous transformation in organizational operations,…
